1. Hook Your Audience Quickly
Many video marketing professionals may have told you a year earlier that you had only 10 seconds before you lost confidence in your audience. In 2018 the fact is you have even less time than that. Currently, you’re having only three seconds.
People have such a lot of material to pick from. If the graphics and title don’t immediately charm them, so you’ll lose them. When a video begins the first few seconds works just like the headlines on a text blog post or email. You use them to attract the attention of the audience right away and make them want to learn more.
2. Tell Your Audience a Story
Build a narrative with an arc that acts as a story — a beginning, a middle, and an end. The emotional stage aims to influence the audience. This would enable you to learn who your audience is and to better consider what they want and care for. Airbnb launched an ad campaign to convince the world that they are more than just a cheap alternative to a hotel.
3. Avoid an Overtly Sales-Focused Video
Some people want answers to their issues but they don’t want a promotional pitch to be listened to. If your audience gets the impression that you’re just interested in their money, your message will literally get drowned out. Offering a solution on the other hand means you are trying to make their lives better. This is far more informative and they would most definitely think it worth their time.
4. Make Sure Your Videos Work Without Sound
If you’re going to post your videos on social media sites, it’s important to make sure your videos still express your message when you’re being muted. It views the vast majority of Facebook videos without music. Most users are programming their players to silence autoplay videos.
5. Use Customer Data
Using what you know about producing content for your clients. The concept for the video advertisement is to create unique and appropriate iterations of the brand image. If done well, you will provide your buyers with details on locations and history of sales.
6. Keep It Simple
Take full advantage of the opportunities video marketing offers for creating a resonating message. Quick, straightforward tales driven by the viewer experience of what they want are vital. The use of media is moving. Can’t avoid it anymore. It is the future of marketing materials. Look at more mind-blowing figures on online marketing that will get you making a film today.
7.More Long-Form Video Content
A commercial is more targeted towards attracting interest and providing a short post. Content marketing seeks to provide meaning to a target audience by being insightful, amusing or both. This importance is why viewers would prefer to watch a video that is 3-5 minutes or much, much longer (which might actually be called a long commercial)
8.Maximizing Video Value
With too many choices of where, how, and when consumers watch content, advertisers and marketers need to get the best value out of their production. For eg, shooting a long-form video that fits in both horizontal and vertical format (or, if possible, re-editing a horizontal video to vertical).
Then edit the video so that it can be sliced into bite-sized clips for brief bumper ads and Instagram posts, which might direct users on YouTube or IGTV to the entire video.
9.Quantity Over Quality
Social Media Investigator has noted that in 2020, advertisers are preparing to maximize video output above all other content types. A video needn’t be sophisticated, it relies on the listener and delivering the message correctly.