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A keyword's trend help to understand the seasonality of your intended audience and forecast when driving visitors with a specific search phrase like defence jobs is going to lead to seasonal spikes. If you see a keyword's trend does not summit and remains in precisely the exact same degree, then you will have to ensure you're targeting this search query like defence jobs year round. However, if your keyword defence jobs has a seasonal spike, then it is possible to plan accordingly. By way of instance, a key word like "defence jobs" might trend higher in the summertime.