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A keyword's trend help to understand the seasonality of your intended audience and forecast when driving visitors with a specific search phrase like discount is going to lead to seasonal spikes. If you see a keyword's trend does not summit and remains in precisely the exact same degree, then you will have to ensure you're targeting this search query like discount year round. However, if your keyword discount has a seasonal spike, then it is possible to plan accordingly. By way of instance, a key word like "discount" might trend higher in the summertime.