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A keyword's trend help to understand the seasonality of your intended audience and forecast when driving visitors with a specific search phrase like ev y xon is going to lead to seasonal spikes. If you see a keyword's trend does not summit and remains in precisely the exact same degree, then you will have to ensure you're targeting this search query like ev y xon year round. However, if your keyword ev y xon has a seasonal spike, then it is possible to plan accordingly. By way of instance, a key word like "ev y xon" might trend higher in the summertime.