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A keyword's trend help to understand the seasonality of your intended audience and forecast when driving visitors with a specific search phrase like individual health insuranc is going to lead to seasonal spikes. If you see a keyword's trend does not summit and remains in precisely the exact same degree, then you will have to ensure you're targeting this search query like individual health insuranc year round. However, if your keyword individual health insuranc has a seasonal spike, then it is possible to plan accordingly. By way of instance, a key word like "individual health insuranc" might trend higher in the summertime.